The relationship between marketers and their audiences can be compared to that of the Follow-me Vehicle and the aircraft. I was introduced to the Follow-me vehicle in my first few weeks as an intern in Lagos Airport. Follow-me vehicles at airports drive ahead of aircrafts after landing and guide them to their bays. This is … Read more
More than 50% of small enterprises fail in the very first year, and more than 95% of small startups fail within the first five years. The primary reasons for this failure has been attributed to a lack of market demand, as well as lack of resources. What this means is that, if you can find … Read more
The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more