Social media is a big part of the holiday season. With so many consumers online, it’s an excellent opportunity to get your business in front of new customers… and of course, retain old ones. Whether you’ve already drafted a festive social media strategy or you’re planning to do so in the coming weeks, these tips … Read more
It’s no secret that social media has become the new front line for customer service. Consumers expect quick responses, which is why you should never give them anything less. At its best, social media is a personal touchpoint that can strengthen relationships and increase the chances of converting an unhappy customer into a lifelong advocate. … Read more
Effective engagement is a critical factor in how successful your business will be. It’s not just about the social media posts you share, but also what you do to create meaningful interactions with your audience. But how can you create this connection? The first step to improving engagement is figuring out what your audience wants. … Read more
When was the last time your brand checked up on frequent commenters? Do you know who your frequent commenters are? I’ll tell you why this is important shortly. Every social media manager can schedule posts online. However, only a few can gracefully combine wit and sarcasm to lockdown commenters’ interest and make them come back … Read more
Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? The interactions that happen online, especially on social media between you and your target audience is essential to the success and growth of your business. Customer engagement is a cost-effective strategy of staying in touch with your … Read more