As the new year approaches, it’s important to take a look at your marketing strategy and make sure you’re doing everything possible to stay ahead of the curve. With many things changing rapidly in this ever-evolving industry, there are several essential principles that will help guide your business through 2022. And while there are many … Read more
With content, there’s a lot of focus on the creation rather than the outcome. Most marketers are only looking at a small piece of the puzzle — how to create engaging content. In reality, creating valuable content is about meeting not only your users’ needs, but also the business goals. And this is where most … Read more
Marketing to the wrong audience can lead to failure. A successful social media strategy is one that motivates your followers to take action. It’s about engaging, informing and helping those who need to be knowledgeable about products. There are two critical components to building a truly effective social media strategy. The first is understanding what … Read more
The relationship between marketers and their audiences can be compared to that of the Follow-me Vehicle and the aircraft. I was introduced to the Follow-me vehicle in my first few weeks as an intern in Lagos Airport. Follow-me vehicles at airports drive ahead of aircrafts after landing and guide them to their bays. This is … Read more
In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more