With content, there’s a lot of focus on the creation rather than the outcome. Most marketers are only looking at a small piece of the puzzle — how to create engaging content. In reality, creating valuable content is about meeting not only your users’ needs, but also the business goals. And this is where most … Read more
Though the way people meet has changed over the years – thanks to technology – but the dating process has not. Marketing and dating have a lot in common. Think of content marketing as the wooing stage where you have to refine your words so that they attract your audience. Shooting your shot is equivalent … Read more
The relationship between marketers and their audiences can be compared to that of the Follow-me Vehicle and the aircraft. I was introduced to the Follow-me vehicle in my first few weeks as an intern in Lagos Airport. Follow-me vehicles at airports drive ahead of aircrafts after landing and guide them to their bays. This is … Read more
In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more
More than 50% of small enterprises fail in the very first year, and more than 95% of small startups fail within the first five years. The primary reasons for this failure has been attributed to a lack of market demand, as well as lack of resources. What this means is that, if you can find … Read more
Positioning your brand for sales on Instagram involves optimizing the look and feel of your Instagram profile. In order to make sales, your profile page should coherently introduce your brand’s value proposition by distinctively communicating the essence of your business. I’ve highlighted 3 major areas where you can work on in order to optimize your … Read more
Where do great ideas come from? And how do you generate consistent flow of ideas for content creation? These are some of the most challenging questions for content marketers. Success just like attention is short-lived in marketing. Today’s success with a high-performing content can become your biggest challenge the next day. Hence the reason content … Read more
To create content in-house or to outsource it? This is one of the easiest and yet difficult questions in content marketing. On the one hand, with the right team, resources and time, you should be able to create top quality, customer-focused content to attract and retain customers. On the other hand, creating these types of … Read more
“Myths are a waste of time, they prevent progression” – Barbra Streisand. Much of what we’ve come to believe about social media marketing are myths and incorrect, and some of these have the potential of negatively impacting your business. To help separate facts from fiction, I’ve debunked some of these social media myths below. Myth: … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more