In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more
My guess is you clicked on this post because one or two words stood out to you. In copywriting, one word can be the difference between a persuasive copy and an ordinary request. Power words are utilised in copywriting to create a sense of personalization, urgency and specificity. According to a research carried out by … Read more
Sometime in June 2020, the Nigerian Communications Commission, the regulator of the telecommunications industry in Nigeria requested for entries from tech hubs, startups and innovation digital SMEs with promising and adaptable digital solutions that will aid in containing the impacts of pandemic and epidemic-prone diseases in Nigeria. The top three startups with the most promising … Read more