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Effective Sales Strategy of the Igbo Traders: How to Replicate Strategies Online

Alaba International market in Lagos

The Igbo Trade Apprenticeship System has been recognised as a sustainable and successful business model in Nigeria which has also helped in reducing the rate of poverty in Igboland by producing wealthy Igbo entrepreneurs and businessmen. However, this trade system is only part of a combination of successful sales strategy employed by Igbo entrepreneurs in … Read more