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How to Manage Email Backlogs and Gain Control Over Your Inbox

December 10, 2021 by Chimobi Benedict

What Is Inbox Management? If you’re like most business owners, entrepreneurs or marketers, chances are that you’re probably receiving more emails than you can handle. The overwhelming nature of these messages can sometimes lead to email backlogs because of the time it takes to process them. Email management is about sorting, prioritizing and organizing your … Read more

Gmail Promotions Tab: A Goldmine For Marketers

January 20, 2021 by Chimobi Benedict

According to Marketing Charts, Gmail promotions tab gets a 19.2 percent read rate, but this number doesn’t reflect accurately on the huge resource this folder contains. While email marketers might look at the read rate for emails in the Gmail promotions folder in isolation, this number performs relatively well when compared to open rates from … Read more