5thweb Digital

How To Develop An Effective Content Strategy In 6 Easy Steps

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Content strategy is the marketing tactics that connects your audience, business objectives and content marketing with the aim of offering relevant content that drives business goals. Creating an effective content marketing strategy is like using one hand to wash the other – the aim is to provide quality service whilst also meeting your business goals. … Read more

5 Benefits of Using a Content Calendar

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The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more