More than 50% of small enterprises fail in the very first year, and more than 95% of small startups fail within the first five years. The primary reasons for this failure has been attributed to a lack of market demand, as well as lack of resources. What this means is that, if you can find … Read more
The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
The marketing world is becoming noisier, with every brand trying out new methods of customer acquisition and retention. From radio jingles, TV ads to social media ads. Everywhere you turn to marketers are actively trying to win your attention. Overtime, this has led customers to build walls in order to shield themselves from “salesy” brands … Read more