Ever wonder how Facebook knows how to target the right ads to you at the right time? Or, how Netflix accurately recommends your favourite movies based on your viewing pattern. For many, personalized experiences such as these make them feel like these brands are reading their minds… And yes, they are. According to Forbes, Netflix … Read more
Take a few minutes to look at your brand. What impressions does your audience have about your brand? What in your opinion do you think influences these perceptions? What actions can you take now to project a positive perception using social media? Social media is a great way to improve, monitor, manage and influence the … Read more
In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more
The fallout from the coronavirus pandemic brought lots of uncertainty, the media industry itself – from content creators to distributors – was severely impacted, while the demand for quality content skyrocketed during this period. There has been a widespread cancellation of events following the lockdown and restriction of movement, with so much uncertainty on whether … Read more
During my internship with the Federal Airports Authority of Nigeria, I was opportune to work in an exclusive section called the Apron Control. On one of my night shifts, the Vice President of Nigeria flew in and activities on the airfield were grounded, no flight was allowed to take-off in what the Air Traffic Control … Read more