Ever wonder how Facebook knows how to target the right ads to you at the right time? Or, how Netflix accurately recommends your favourite movies based on your viewing pattern. For many, personalized experiences such as these make them feel like these brands are reading their minds… And yes, they are. According to Forbes, Netflix … Read more
It’s no secret that social media has become the new front line for customer service. Consumers expect quick responses, which is why you should never give them anything less. At its best, social media is a personal touchpoint that can strengthen relationships and increase the chances of converting an unhappy customer into a lifelong advocate. … Read more
Now, I know what you’re thinking: If I stop creating content, how will people find my site and my brand? Content creation is a well-known strategy for people who want to grow their audience and get found on the internet. It’s the most logical step if — like most marketers or business owners — you … Read more
Effective engagement is a critical factor in how successful your business will be. It’s not just about the social media posts you share, but also what you do to create meaningful interactions with your audience. But how can you create this connection? The first step to improving engagement is figuring out what your audience wants. … Read more
When was the last time your brand checked up on frequent commenters? Do you know who your frequent commenters are? I’ll tell you why this is important shortly. Every social media manager can schedule posts online. However, only a few can gracefully combine wit and sarcasm to lockdown commenters’ interest and make them come back … Read more
What is Post Purchase Marketing? Post purchase marketing or post sales marketing is a customer engagement strategy employed to improve your customer retention rate. It’s a tactic used to engage, entertain, develop and maintain a quality relationship between you and your clients – post sales. Marketing doesn’t end in sales, and neither does your customer … Read more
Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? The interactions that happen online, especially on social media between you and your target audience is essential to the success and growth of your business. Customer engagement is a cost-effective strategy of staying in touch with your … Read more