Social media is a big part of the holiday season. With so many consumers online, it’s an excellent opportunity to get your business in front of new customers… and of course, retain old ones. Whether you’ve already drafted a festive social media strategy or you’re planning to do so in the coming weeks, these tips … Read more
With content, there’s a lot of focus on the creation rather than the outcome. Most marketers are only looking at a small piece of the puzzle — how to create engaging content. In reality, creating valuable content is about meeting not only your users’ needs, but also the business goals. And this is where most … Read more
Context isn’t just the time and place where you’re interacting with your audience. It’s everything from what they’re doing when they see your content to how they feel at that moment in their lives. The internet provides endless opportunities for brands to interact with their audience, but not all of them will reap success if … Read more
Now, I know what you’re thinking: If I stop creating content, how will people find my site and my brand? Content creation is a well-known strategy for people who want to grow their audience and get found on the internet. It’s the most logical step if — like most marketers or business owners — you … Read more
Have you ever wondered where to start when you sit down to plan your next content? Or maybe you have so many ideas, and you’re not sure which direction your ideation process is leaning towards. Content planning is an important part of any content strategy. Whether you’re a small business or a global corporation, you … Read more
Hiring a content writer without a content strategy is like shopping for clothes without knowing your size. Sure, you can fill your closet with pieces here and there, but you won’t know what you’re missing out on, and you won’t be able to maximize the investment. While content is the foundation of every online business, … Read more
Marketing to the wrong audience can lead to failure. A successful social media strategy is one that motivates your followers to take action. It’s about engaging, informing and helping those who need to be knowledgeable about products. There are two critical components to building a truly effective social media strategy. The first is understanding what … Read more
Though the way people meet has changed over the years – thanks to technology – but the dating process has not. Marketing and dating have a lot in common. Think of content marketing as the wooing stage where you have to refine your words so that they attract your audience. Shooting your shot is equivalent … Read more
Content strategy is the marketing tactics that connects your audience, business objectives and content marketing with the aim of offering relevant content that drives business goals. Creating an effective content marketing strategy is like using one hand to wash the other – the aim is to provide quality service whilst also meeting your business goals. … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more