On the surface, the content marketing interview questions sound like dull, formulaic queries: “What makes you a good fit for this position?” “Why should we hire you instead of someone else?” “How do you measure content performance?” But those questions are too easy. You need something mentally stimulating and engaging for both you and your … Read more
With content, there’s a lot of focus on the creation rather than the outcome. Most marketers are only looking at a small piece of the puzzle — how to create engaging content. In reality, creating valuable content is about meeting not only your users’ needs, but also the business goals. And this is where most … Read more
With a new month comes new opportunities to win back customers, gain new ones, make more revenue and grow your business. By reviewing and updating the following 15 items, you’ll be on track to achieve success in your business for the rest of the month. Review performance from the previous month While it’s important to … Read more
Context isn’t just the time and place where you’re interacting with your audience. It’s everything from what they’re doing when they see your content to how they feel at that moment in their lives. The internet provides endless opportunities for brands to interact with their audience, but not all of them will reap success if … Read more
Now, I know what you’re thinking: If I stop creating content, how will people find my site and my brand? Content creation is a well-known strategy for people who want to grow their audience and get found on the internet. It’s the most logical step if — like most marketers or business owners — you … Read more
Have you ever wondered where to start when you sit down to plan your next content? Or maybe you have so many ideas, and you’re not sure which direction your ideation process is leaning towards. Content planning is an important part of any content strategy. Whether you’re a small business or a global corporation, you … Read more
Hiring a content writer without a content strategy is like shopping for clothes without knowing your size. Sure, you can fill your closet with pieces here and there, but you won’t know what you’re missing out on, and you won’t be able to maximize the investment. While content is the foundation of every online business, … Read more
Content ideas for social media can be anything from advice for new entrepreneurs to beautiful photographs from your latest project. The thing is to put together a complete strategy that will take you from idea generation to execution. The best strategies include creating engaging content that aligns with your business goals. You know a lot … Read more
What if you could craft a brilliant piece of content in under an hour? Are you picturing it now? A masterpiece that can land you on the front page of Google, capture user’s attention and direct them to your site. And, of course, adding to your bottom line. Below are some helpful hints on tips … Read more
Content strategy is the marketing tactics that connects your audience, business objectives and content marketing with the aim of offering relevant content that drives business goals. Creating an effective content marketing strategy is like using one hand to wash the other – the aim is to provide quality service whilst also meeting your business goals. … Read more