On the surface, the content marketing interview questions sound like dull, formulaic queries: “What makes you a good fit for this position?” “Why should we hire you instead of someone else?” “How do you measure content performance?” But those questions are too easy. You need something mentally stimulating and engaging for both you and your … Read more
Why are we creating new content to already existing ideas or concepts? The reality is this, someone else might have written a quality piece on this particular subject matter, but it won’t deter me. You know why? Because of these three reasons I want to expose you to right now. Before writing a new content, … Read more
Where do great ideas come from? And how do you generate consistent flow of ideas for content creation? These are some of the most challenging questions for content marketers. Success just like attention is short-lived in marketing. Today’s success with a high-performing content can become your biggest challenge the next day. Hence the reason content … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more
My guess is you clicked on this post because one or two words stood out to you. In copywriting, one word can be the difference between a persuasive copy and an ordinary request. Power words are utilised in copywriting to create a sense of personalization, urgency and specificity. According to a research carried out by … Read more