The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
To create content in-house or to outsource it? This is one of the easiest and yet difficult questions in content marketing. On the one hand, with the right team, resources and time, you should be able to create top quality, customer-focused content to attract and retain customers. On the other hand, creating these types of … Read more
The marketing world is becoming noisier, with every brand trying out new methods of customer acquisition and retention. From radio jingles, TV ads to social media ads. Everywhere you turn to marketers are actively trying to win your attention. Overtime, this has led customers to build walls in order to shield themselves from “salesy” brands … Read more