Social media is a big part of the holiday season. With so many consumers online, it’s an excellent opportunity to get your business in front of new customers… and of course, retain old ones. Whether you’ve already drafted a festive social media strategy or you’re planning to do so in the coming weeks, these tips … Read more
With content, there’s a lot of focus on the creation rather than the outcome. Most marketers are only looking at a small piece of the puzzle — how to create engaging content. In reality, creating valuable content is about meeting not only your users’ needs, but also the business goals. And this is where most … Read more
Context isn’t just the time and place where you’re interacting with your audience. It’s everything from what they’re doing when they see your content to how they feel at that moment in their lives. The internet provides endless opportunities for brands to interact with their audience, but not all of them will reap success if … Read more
Now, I know what you’re thinking: If I stop creating content, how will people find my site and my brand? Content creation is a well-known strategy for people who want to grow their audience and get found on the internet. It’s the most logical step if — like most marketers or business owners — you … Read more
There are many ways to steal ideas like an artist. One way is by drawing inspiration from other artists and works of art. Another way is by exploring how others have created these things. In all cases, though, when we steal ideas, it’s important to understand how others have created these things. The following five … Read more
Hiring a content writer without a content strategy is like shopping for clothes without knowing your size. Sure, you can fill your closet with pieces here and there, but you won’t know what you’re missing out on, and you won’t be able to maximize the investment. While content is the foundation of every online business, … Read more
Content ideas for social media can be anything from advice for new entrepreneurs to beautiful photographs from your latest project. The thing is to put together a complete strategy that will take you from idea generation to execution. The best strategies include creating engaging content that aligns with your business goals. You know a lot … Read more
What if you could craft a brilliant piece of content in under an hour? Are you picturing it now? A masterpiece that can land you on the front page of Google, capture user’s attention and direct them to your site. And, of course, adding to your bottom line. Below are some helpful hints on tips … Read more
From newsletter design tips to content distribution tactics, here are some of the most insightful marketing and content creation tips we learnt this week. I hope you find them as interesting as we did. Share your content “No one lights a lamp and then hides it or puts it under a bowl; instead, it is … Read more
Why are we creating new content to already existing ideas or concepts? The reality is this, someone else might have written a quality piece on this particular subject matter, but it won’t deter me. You know why? Because of these three reasons I want to expose you to right now. Before writing a new content, … Read more