September is a time for new beginnings. It’s the beginning of a new school year, the start of fall and often, the start of the holiday shopping season. But as we get into the swing of things, it’s also a great time to think about some things you can do to stay ahead of the … Read more
With a new month comes new opportunities to win back customers, gain new ones, make more revenue and grow your business. By reviewing and updating the following 15 items, you’ll be on track to achieve success in your business for the rest of the month. Review performance from the previous month While it’s important to … Read more
Take a few minutes to look at your brand. What impressions does your audience have about your brand? What in your opinion do you think influences these perceptions? What actions can you take now to project a positive perception using social media? Social media is a great way to improve, monitor, manage and influence the … Read more
In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more
More than 50% of small enterprises fail in the very first year, and more than 95% of small startups fail within the first five years. The primary reasons for this failure has been attributed to a lack of market demand, as well as lack of resources. What this means is that, if you can find … Read more
Positioning your brand for sales on Instagram involves optimizing the look and feel of your Instagram profile. In order to make sales, your profile page should coherently introduce your brand’s value proposition by distinctively communicating the essence of your business. I’ve highlighted 3 major areas where you can work on in order to optimize your … Read more
The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
The fallout from the coronavirus pandemic brought lots of uncertainty, the media industry itself – from content creators to distributors – was severely impacted, while the demand for quality content skyrocketed during this period. There has been a widespread cancellation of events following the lockdown and restriction of movement, with so much uncertainty on whether … Read more
During my internship with the Federal Airports Authority of Nigeria, I was opportune to work in an exclusive section called the Apron Control. On one of my night shifts, the Vice President of Nigeria flew in and activities on the airfield were grounded, no flight was allowed to take-off in what the Air Traffic Control … Read more