Micro-Content | 5thweb Digital

Why You Should Follow Your Audience, Not Other Marketers

January 29, 2021 by Chimobi Benedict

High angle dart piece paper with target audience

The relationship between marketers and their audiences can be compared to that of the Follow-me Vehicle and the aircraft. I was introduced to the Follow-me vehicle in my first few weeks as an intern in Lagos Airport. Follow-me vehicles at airports drive ahead of aircrafts after landing and guide them to their bays. This is … Read more

How to Add Value to An Already Existing Content

March 11, 2021January 18, 2021 by Chimobi Benedict

Why are we creating new content to already existing ideas or concepts? The reality is this, someone else might have written a quality piece on this particular subject matter, but it won’t deter me. You know why? Because of these three reasons I want to expose you to right now. Before writing a new content, … Read more