What is a Campaign Brief? Think of the campaign brief as a relay race. The purpose of the game is to successfully exchange batons without error or loss in pace. The campaign brief is similar in nature. It’s the link between the outsourcing organisation and the internal or external marketing team. The brief is a … Read more
Though the way people meet has changed over the years – thanks to technology – but the dating process has not. Marketing and dating have a lot in common. Think of content marketing as the wooing stage where you have to refine your words so that they attract your audience. Shooting your shot is equivalent … Read more
Content strategy is the marketing tactics that connects your audience, business objectives and content marketing with the aim of offering relevant content that drives business goals. Creating an effective content marketing strategy is like using one hand to wash the other – the aim is to provide quality service whilst also meeting your business goals. … Read more
From newsletter design tips to content distribution tactics, here are some of the most insightful marketing and content creation tips we learnt this week. I hope you find them as interesting as we did. Share your content “No one lights a lamp and then hides it or puts it under a bowl; instead, it is … Read more
In 2020 marketers raised the bar of marketing strategy and creativity to different levels. Some might suggest that this rise was buoyed by the presence of the coronavirus pandemic which resulted in the use of alternative marketing approaches to attract, engage and retain prospects and customers. These are some of the things we learned about … Read more
The Igbo Trade Apprenticeship System has been recognised as a sustainable and successful business model in Nigeria which has also helped in reducing the rate of poverty in Igboland by producing wealthy Igbo entrepreneurs and businessmen. However, this trade system is only part of a combination of successful sales strategy employed by Igbo entrepreneurs in … Read more
According to recent studies, 69% of employees are more likely to stay with a company for three years if they experience great onboarding. Every student who was educated in a system of formal learning typically passed through the early childhood education, primary education, secondary education and eventually the tertiary education. This is a standard educational … Read more
More than 50% of small enterprises fail in the very first year, and more than 95% of small startups fail within the first five years. The primary reasons for this failure has been attributed to a lack of market demand, as well as lack of resources. What this means is that, if you can find … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more
My guess is you clicked on this post because one or two words stood out to you. In copywriting, one word can be the difference between a persuasive copy and an ordinary request. Power words are utilised in copywriting to create a sense of personalization, urgency and specificity. According to a research carried out by … Read more