Imagine a scenario where you’re hiring for a new position in your company, and you come across a candidate with an impressive resume and glowing recommendations. However, you can’t shake off a nagging feeling of uncertainty about their past. How can you be sure that the information provided is accurate and that the candidate is … Read more
As the new year approaches, it’s important to take a look at your marketing strategy and make sure you’re doing everything possible to stay ahead of the curve. With many things changing rapidly in this ever-evolving industry, there are several essential principles that will help guide your business through 2022. And while there are many … Read more
The holiday season is always an exciting time of year, and with Black Friday just around the corner, there’s never been a better time to get your shopping shoes on. But before you start clicking ‘add to cart’, let’s walk you through some Black Friday shopping tips that’ll help you plan your purchases without getting … Read more
Ever wonder how Facebook knows how to target the right ads to you at the right time? Or, how Netflix accurately recommends your favourite movies based on your viewing pattern. For many, personalized experiences such as these make them feel like these brands are reading their minds… And yes, they are. According to Forbes, Netflix … Read more
You’re probably looking for affordable property for your housing needs. Or perhaps you’re looking to venture into real estate. But with the escalation of property prices all over the world, buying your dream property is looking impossible. Well, thanks to social media, you just might be the next lucky property owner. In fact, with the … Read more
September is a time for new beginnings. It’s the beginning of a new school year, the start of fall and often, the start of the holiday shopping season. But as we get into the swing of things, it’s also a great time to think about some things you can do to stay ahead of the … Read more
Context isn’t just the time and place where you’re interacting with your audience. It’s everything from what they’re doing when they see your content to how they feel at that moment in their lives. The internet provides endless opportunities for brands to interact with their audience, but not all of them will reap success if … Read more
I recently watched a TED Talk by Simon Sinek called “How Great Leaders Inspire Action” (which, by the way, you should see). One of his points struck me: there is no correlation between how much money you pay a person and that person’s performance. Instead, he argued that the best way to increase your team’s … Read more
We’ve all seen the effects of bad reviews on brands and businesses. So, what do you do when someone takes time out to write a positive review for your business? According to a study by BrightLocal, 87% of consumers read online reviews, and a third trust online reviews as much as personal recommendations. That is … Read more
In today’s world of fast-paced marketing strategies and niche target markets, it’s difficult to stand out. But what if you had an arsenal of strategies — all designed to take advantage of existing business relationships and clientele? Patience is key when working with anyone, especially in reaching out to potential clients. With a combination of … Read more