The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
To create content in-house or to outsource it? This is one of the easiest and yet difficult questions in content marketing. On the one hand, with the right team, resources and time, you should be able to create top quality, customer-focused content to attract and retain customers. On the other hand, creating these types of … Read more
“Myths are a waste of time, they prevent progression” – Barbra Streisand. Much of what we’ve come to believe about social media marketing are myths and incorrect, and some of these have the potential of negatively impacting your business. To help separate facts from fiction, I’ve debunked some of these social media myths below. Myth: … Read more
Instagram stories allows you to post photos and videos that vanish after 24 hours. You can add text, stickers, filters and doodles to spice it up. The idea is to let Instagrammers share all the moments of their day, not just the ones they want to keep on their profile. Stories were launched in 2016, … Read more
The marketing world is becoming noisier, with every brand trying out new methods of customer acquisition and retention. From radio jingles, TV ads to social media ads. Everywhere you turn to marketers are actively trying to win your attention. Overtime, this has led customers to build walls in order to shield themselves from “salesy” brands … Read more