What if you could craft a brilliant piece of content in under an hour? Are you picturing it now? A masterpiece that can land you on the front page of Google, capture user’s attention and direct them to your site. And, of course, adding to your bottom line. Below are some helpful hints on tips … Read more
Marketing to the wrong audience can lead to failure. A successful social media strategy is one that motivates your followers to take action. It’s about engaging, informing and helping those who need to be knowledgeable about products. There are two critical components to building a truly effective social media strategy. The first is understanding what … Read more
When was the last time your brand checked up on frequent commenters? Do you know who your frequent commenters are? I’ll tell you why this is important shortly. Every social media manager can schedule posts online. However, only a few can gracefully combine wit and sarcasm to lockdown commenters’ interest and make them come back … Read more
What is Post Purchase Marketing? Post purchase marketing or post sales marketing is a customer engagement strategy employed to improve your customer retention rate. It’s a tactic used to engage, entertain, develop and maintain a quality relationship between you and your clients – post sales. Marketing doesn’t end in sales, and neither does your customer … Read more
Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? The interactions that happen online, especially on social media between you and your target audience is essential to the success and growth of your business. Customer engagement is a cost-effective strategy of staying in touch with your … Read more
Take a few minutes to look at your brand. What impressions does your audience have about your brand? What in your opinion do you think influences these perceptions? What actions can you take now to project a positive perception using social media? Social media is a great way to improve, monitor, manage and influence the … Read more
According to the London School of Business and Finance, nearly half of all workers in the UK (47%) would like to change careers. The figures behind career change statistics are pointers to the growing number of people who are considering a career change. Career switch has no particular age limit, you can change career at … Read more
Positioning your brand for sales on Instagram involves optimizing the look and feel of your Instagram profile. In order to make sales, your profile page should coherently introduce your brand’s value proposition by distinctively communicating the essence of your business. I’ve highlighted 3 major areas where you can work on in order to optimize your … Read more
If you’re getting low traffic to your website, it’s simply because no one is seeing your content or your content isn’t relevant. Google stipulates relevant content to be one that matches the same keyword as your search query, and one that other websites are linking to. However, this is not the only way to bring … Read more
Where do great ideas come from? And how do you generate consistent flow of ideas for content creation? These are some of the most challenging questions for content marketers. Success just like attention is short-lived in marketing. Today’s success with a high-performing content can become your biggest challenge the next day. Hence the reason content … Read more