Amy Nwachukwu 
What is a Campaign Brief? Think of the campaign brief as a relay race. The purpose of the game is to successfully exchange batons without error or loss in pace. The campaign brief is similar in nature. It’s the link between the outsourcing organisation and the internal or external marketing team. The brief is a … Read more
Take a few minutes to look at your brand. What impressions does your audience have about your brand? What in your opinion do you think influences these perceptions? What actions can you take now to project a positive perception using social media? Social media is a great way to improve, monitor, manage and influence the … Read more
Positioning your brand for sales on Instagram involves optimizing the look and feel of your Instagram profile. In order to make sales, your profile page should coherently introduce your brand’s value proposition by distinctively communicating the essence of your business. I’ve highlighted 3 major areas where you can work on in order to optimize your … Read more