Chimobi Benedict 
The marketing world is becoming noisier, with every brand trying out new methods of customer acquisition and retention. From radio jingles, TV ads to social media ads. Everywhere you turn to marketers are actively trying to win your attention. Overtime, this has led customers to build walls in order to shield themselves from “salesy” brands … Read more
Dear Comrades, Over the last couple of weeks we’ve tasted what it feels like to be united, regardless of tribe or belief. We’ve enjoyed a brief moment of what true governance with proper accountability and transparency represents. The Feminist Coalition revealed to us that running a successful Government in Nigeria isn’t rocket science, and that … Read more
“In keeping silent about evil, in burying it so deep within us that no sign of it appears on the surface, we are implanting it, and it will rise up a thousand fold in the future. When we neither push nor reproach evil doers, we are simply protecting their trivial old age, we are thereby … Read more
Yesterday, I asked: what antics will the Government employ “again” to quench the voice of young Nigerians demanding for an end to police brutality in Nigeria? It’s barely 24hours after hitting publish and it’s raining curfew in Nigeria. On Tuesday, 20th October 2020, it was alleged that thugs terrorized and set the Orile Iganmu Police … Read more
The #EndSARS protest against police brutality in Nigeria has gathered weight over the last couple of days with celebrities, Nigerians in diaspora, renowned personalities and the international community lending their voice in what has been a movement of the people calling for the end of police brutality and government’s culture of silence. It should be … Read more
“More than 60% of the population is below 30. A lot of them haven’t been to school and they are claiming that Nigeria is an oil producing country, therefore, they should sit and do nothing, and get housing, healthcare, education free.” – Muhammadu Buhari, 2018. When the President of Nigeria, Muhammadu Buhari passed this vote … Read more
Brief History of SARS The Special Anti-Robbery Squad (SARS) was a branch of the Nigeria Police Force under the State Criminal Investigation and Intelligence Department (SCIID). The squad was founded in 1992 by the former Commissioner of Police, Simeon Danladi Midenda. It was created as a faceless police unit that performed undercover operations against crimes … Read more
For many, especially those in Nigeria, the coronavirus pandemic opened up the idea of working remotely. Employees who have experienced this approach don’t wish to go back to the office space because of the flexibility it affords, the boost in work productivity, and for Lagosians, escape from the dreaded traffic. This new normal has come … Read more
As the Big Brother Nigeria season draws to a close, we’d agree that we’ve gotten nothing but premium content during these past few weeks. Our curiosity got the better part of us and we decided to match some of the Big Brothers’ housemates to some of the most popular social networks. Here we go… Ozo … Read more
What do you think will be the fate of your business today if Instagram decides to lock you out of your business account? Will there still be a trace of your business or content online? Digital real estate is a form of digital property otherwise known as digital platforms. Digital platforms can be thought of … Read more