Chimobi Benedict 
Where do great ideas come from? And how do you generate consistent flow of ideas for content creation? These are some of the most challenging questions for content marketers. Success just like attention is short-lived in marketing. Today’s success with a high-performing content can become your biggest challenge the next day. Hence the reason content … Read more
The purpose of creating a content calendar is to provide you with some level of organization and highlight when and where to publish content. A well-crafted content calendar will help you map out content, keep your team on track, and serve as a resource to fall back on during a content audit. Here are some … Read more
To create content in-house or to outsource it? This is one of the easiest and yet difficult questions in content marketing. On the one hand, with the right team, resources and time, you should be able to create top quality, customer-focused content to attract and retain customers. On the other hand, creating these types of … Read more
The Nigerian music industry is the Hollywood of Africa. In the last decade, the industry has experienced a surge of talented individuals coming through its ranks. Lyrically speaking, the Nigerian music industry can compete with their contemporaries in Europe and America. Such is the level of progress the country has made music-wise over the last … Read more
“Myths are a waste of time, they prevent progression” – Barbra Streisand. Much of what we’ve come to believe about social media marketing are myths and incorrect, and some of these have the potential of negatively impacting your business. To help separate facts from fiction, I’ve debunked some of these social media myths below. Myth: … Read more
Instagram stories allows you to post photos and videos that vanish after 24 hours. You can add text, stickers, filters and doodles to spice it up. The idea is to let Instagrammers share all the moments of their day, not just the ones they want to keep on their profile. Stories were launched in 2016, … Read more
The Federal Government has approved the free registration of 6, 606 business names in each of the 34 states while Abia, Lagos and Kano will have 7, 906, 9, 084 and 8, 406 respectively. The free business name registration will be carried out by the Corporate Affairs Commission (CAC) for 250, 000 Micro, Small and … Read more
It’s been 10 days since the Lekki Toll Gate Massacre, and the only thing that has come out of this ugly event has been litanies of denials from the Lagos State Government and the Nigerian Army as to the fatalities and their involvement in the shooting. October 20, 2020 was indeed a black Tuesday in … Read more
The ability to come up with original and creative content is one of the challenges content creators encounter. What are the red flags content marketers need to avoid in today’s cascading marketing landscape? Creators are saddled with the responsibility of finding ingenious ways of attracting new customers and retaining old ones. Amidst this hunt for … Read more
My guess is you clicked on this post because one or two words stood out to you. In copywriting, one word can be the difference between a persuasive copy and an ordinary request. Power words are utilised in copywriting to create a sense of personalization, urgency and specificity. According to a research carried out by … Read more