Chimobi Benedict 
Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? The interactions that happen online, especially on social media between you and your target audience is essential to the success and growth of your business. Customer engagement is a cost-effective strategy of staying in touch with your … Read more
Every week presents a different set of challenges. Regardless of how successful the previous week was, you’d be required to replicate the same level of success or to surpass it. I’m a big fan of celebrating small wins because of its short term happiness that could often lead to long term motivation. However, success is … Read more
Though the way people meet has changed over the years – thanks to technology – but the dating process has not. Marketing and dating have a lot in common. Think of content marketing as the wooing stage where you have to refine your words so that they attract your audience. Shooting your shot is equivalent … Read more
Content strategy is the marketing tactics that connects your audience, business objectives and content marketing with the aim of offering relevant content that drives business goals. Creating an effective content marketing strategy is like using one hand to wash the other – the aim is to provide quality service whilst also meeting your business goals. … Read more
During our first introductory course to Tropical Meteorology, we found it hard to come too grasped with this concept. Just like every other curious human, our questions were: “why does temperature decrease with height, shouldn’t it be the reverse?” Upon completion of the introductory classes, we understood why temperature decreases with altitude and the science … Read more
From newsletter design tips to content distribution tactics, here are some of the most insightful marketing and content creation tips we learnt this week. I hope you find them as interesting as we did. Share your content “No one lights a lamp and then hides it or puts it under a bowl; instead, it is … Read more
Have you ever been in a situation whereby you’re so unsure of what to give your partner? Not that the money isn’t there. You have the money, but the creative gift idea is missing. Frustrating right? Plus, you know he already has a wardrobe full of singlets and boxers to last him a lifetime – … Read more
About mid-day last week Monday, club legend Frank Lampard was sent packing after just 18 months as manager at Chelsea Football Club. A decision that didn’t go down well with some facet of supporters who thought that Super Frank should have been given more time to prove his worth. On the one hand, as a … Read more
The relationship between marketers and their audiences can be compared to that of the Follow-me Vehicle and the aircraft. I was introduced to the Follow-me vehicle in my first few weeks as an intern in Lagos Airport. Follow-me vehicles at airports drive ahead of aircrafts after landing and guide them to their bays. This is … Read more
According to Marketing Charts, Gmail promotions tab gets a 19.2 percent read rate, but this number doesn’t reflect accurately on the huge resource this folder contains. While email marketers might look at the read rate for emails in the Gmail promotions folder in isolation, this number performs relatively well when compared to open rates from … Read more