Chimobi Benedict 
Marketing to the wrong audience can lead to failure. A successful social media strategy is one that motivates your followers to take action. It’s about engaging, informing and helping those who need to be knowledgeable about products. There are two critical components to building a truly effective social media strategy. The first is understanding what … Read more
When was the last time your brand checked up on frequent commenters? Do you know who your frequent commenters are? I’ll tell you why this is important shortly. Every social media manager can schedule posts online. However, only a few can gracefully combine wit and sarcasm to lockdown commenters’ interest and make them come back … Read more
Whenever we react to posts, or make comments on social media, it’s usually down to one or both of the following: We want to maintain relationships and show support We want to create some sort of reciprocity effect. Because others have liked our posts in the past, we feel obliged to do the same. Through … Read more
Microsoft has partnered with Nigeria to accelerate the nation’s efforts in becoming a more digital economy. “Together, we have an enormous opportunity to put technology to work, create jobs, to foster the technology ecosystem across Nigeria, and to use technology to preserve the best of the past and take us into the future” says Brad … Read more
Some battles are won and lost on the battle ground – others take shape on the digital space – with an eye for detail as shields and creative prowess as weapons. While brands jostle for huge market share and large customer-base, it’s on days such as this that they lay down their status and fight … Read more
You go to America and you find the Americans being Americans – liberal and pragmatic. They’re known for their freedom of expression and their love for structured systems. William Herberg defined the American way of life as: “individualistic, dynamic and pragmatic… an ethic of self-reliance, merit and character, and judges by achievement”. Similarly, when you … Read more
“Collaboration is the way forward. When decisions are ‘dumped’ on people without real involvement, they feel left out of the process and are likely to resist the change. But when they’re involved right from the beginning or somewhere along the line, they feel part of it which creates a sense of ownership and empowerment” – … Read more
What is Post Purchase Marketing? Post purchase marketing or post sales marketing is a customer engagement strategy employed to improve your customer retention rate. It’s a tactic used to engage, entertain, develop and maintain a quality relationship between you and your clients – post sales. Marketing doesn’t end in sales, and neither does your customer … Read more
Zack Snyder’s Justice League is over 240minutes long. Where does it rank amongst the most intriguing Hollywood movies with the longest runtime since the 2000s? Some of the movies on this list with a runtime of at least 2hours 40minutes will leave you feeling too old. How many of these movies have you seen and … Read more
Every Monday, my Google Analytics dashboard refreshes. Every data from the previous week will be archived and I’ll be left with a blank dashboard. Although, traffic from the previous week sometimes spills over to the following week – the thought of starting over scares me nonetheless. Starting over scares almost everyone – from those in … Read more