Chimobi Benedict 
We’ve all seen the effects of bad reviews on brands and businesses. So, what do you do when someone takes time out to write a positive review for your business? According to a study by BrightLocal, 87% of consumers read online reviews, and a third trust online reviews as much as personal recommendations. That is … Read more
Apple co-founder Steve Jobs always made a note of the fact that success is about putting in the work and not making excuses. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future,” he said during a … Read more
Now, I know what you’re thinking: If I stop creating content, how will people find my site and my brand? Content creation is a well-known strategy for people who want to grow their audience and get found on the internet. It’s the most logical step if — like most marketers or business owners — you … Read more
Effective engagement is a critical factor in how successful your business will be. It’s not just about the social media posts you share, but also what you do to create meaningful interactions with your audience. But how can you create this connection? The first step to improving engagement is figuring out what your audience wants. … Read more
Have you ever wondered where to start when you sit down to plan your next content? Or maybe you have so many ideas, and you’re not sure which direction your ideation process is leaning towards. Content planning is an important part of any content strategy. Whether you’re a small business or a global corporation, you … Read more
There are many ways to steal ideas like an artist. One way is by drawing inspiration from other artists and works of art. Another way is by exploring how others have created these things. In all cases, though, when we steal ideas, it’s important to understand how others have created these things. The following five … Read more
Hiring a content writer without a content strategy is like shopping for clothes without knowing your size. Sure, you can fill your closet with pieces here and there, but you won’t know what you’re missing out on, and you won’t be able to maximize the investment. While content is the foundation of every online business, … Read more
Content ideas for social media can be anything from advice for new entrepreneurs to beautiful photographs from your latest project. The thing is to put together a complete strategy that will take you from idea generation to execution. The best strategies include creating engaging content that aligns with your business goals. You know a lot … Read more
In today’s world of fast-paced marketing strategies and niche target markets, it’s difficult to stand out. But what if you had an arsenal of strategies — all designed to take advantage of existing business relationships and clientele? Patience is key when working with anyone, especially in reaching out to potential clients. With a combination of … Read more
What if you could craft a brilliant piece of content in under an hour? Are you picturing it now? A masterpiece that can land you on the front page of Google, capture user’s attention and direct them to your site. And, of course, adding to your bottom line. Below are some helpful hints on tips … Read more