5thweb Digital

Four Marketing Lessons from the Big Brother Nigeria

Four marketing lessons from the big brother Nigeria show

The fallout from the coronavirus pandemic brought lots of uncertainty, the media industry itself – from content creators to distributors – was severely impacted, while the demand for quality content skyrocketed during this period. There has been a widespread cancellation of events following the lockdown and restriction of movement, with so much uncertainty on whether … Read more

Eliminating the Gate Agent Problem: Tactics to Win Clients’ Trust

5thweb Digital- Eliminating the Gate Agent Problem: Tactics to Win Clients Trust

During my internship with the Federal Airports Authority of Nigeria, I was opportune to work in an exclusive section called the Apron Control. On one of my night shifts, the Vice President of Nigeria flew in and activities on the airfield were grounded, no flight was allowed to take-off in what the Air Traffic Control … Read more

Increase in Active GSM Subscribers in Nigeria: Implication for SMEs

SMEs

Sometime in June 2020, the Nigerian Communications Commission, the regulator of the telecommunications industry in Nigeria requested for entries from tech hubs, startups and innovation digital SMEs with promising and adaptable digital solutions that will aid in containing the impacts of pandemic and epidemic-prone diseases in Nigeria. The top three startups with the most promising … Read more

7 Ways to Optimize Marketing Emails that Leads to Conversion

7 ways to optimize marketing emails that leads to conversion

According to 99firms, the total number of worldwide email accounts was 3.9billion and is projected to hit the 4billion mark in 2020 with over 293billion emails sent each day throughout the world. To put this into perspective, there are 3x more email accounts than there are facebook and twitter accounts combined. These numbers are overwhelming … Read more