Effective engagement is a critical factor in how successful your business will be. It’s not just about the social media posts you share, but also what you do to create meaningful interactions with your audience.
But how can you create this connection? The first step to improving engagement is figuring out what your audience wants. With this feedback, you can serve them better with tailored content.
“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” — John Russell.
Why does your audience care about engagement?
- They want you to understand their problems and offer relevant solutions.
- They want you to talk to them about the things they find important and keep tabs on them about those issues.
- They want you to propose ideas that could help them get things done.
You can achieve these things by maintaining a strong relationship with your audience.
Engaging effectively with your audience doesn’t happen overnight. It’s a process that you can learn and develop.
Here are some simple ways you can interact more effectively with your audience. Read along:
- Be consistent
- Ask for feedback
- Plan your content
- Share your expertise
- Start conversations
- Speak in a human tone
- Don’t push too hard on selling
- Engage both in the comments and DM
- Promote user-generated content
- Listen and respond to comments
- Talk with your audience, not at them
- Show the human side of your brand—share behind-the-scene images
- Show passion for what you do/offer
- Interact with posts made by your followers
- Include a face in your online communications
- Use live chats to address customers’ concerns in real-time
- Be authentic—your followers can see through the bullshit
- Content is king—provide quality content consistently
- Keep on top of social media trends, but don’t follow them blindly
- Plan fun contests while still being professional
- Give people a reason to comment—a blend of controversy and insight
- Associate with personalities that align with your brand
- Identify influencers and harness their power
- Include calls to action at the end of each piece of content
- Engage with brand advocates
- Answer questions asked by your audience
- Ask questions to get your followers involved in the conversation
- Be genuinely interested in the conversation
- Check up on frequent commenters
- Make your company a resource, not just a brand
- Use interactive elements such as polls and quizzes to boost engagement
- See your audience as people first, not just customers
- Build communities around your brand or join an existing one
- Reward your loyal followers through contests, promotions, and giveaways
Wrapping Up
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time, or we’ll lose them.” — Kevin Stirtz
Your audience wants to be engaged. It’s not enough for them to passively consume your content, they want more than that. They want a personal connection with you and what you do.
In order to create this relationship with your audience, you need to figure out what they want, then use this feedback to improve your communication.
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