33 Useful Social Media Tips for the Holiday Season

Social media is a big part of the holiday season. With so many consumers online, it’s an excellent opportunity to get your business in front of new customers… and of course, retain old ones.

Whether you’ve already drafted a festive social media strategy or you’re planning to do so in the coming weeks, these tips can help you get your creative juices flowing.

In this article, we’ve compiled 33 easy-to-implement social media tips to help you get the best from your marketing efforts this festive season.

Let’s jump right in.

1. Start planning for the holidays early
2. Develop a content strategy for your holiday social media plan
3. Offer a discount to new customers who follow you on social media
4. Set aside a holiday advertising budget
5. Create a holiday collage with your best or most loved pictures from this year
6. Ask your followers to share their holiday traditions
7. Use emojis in your posts 😊
8. Create your holiday content calendar in advance
9. Partner with influencers in your industry to host contests or giveaways
10. Send personalized messages to your followers
11. Give your loyal followers special holiday gifts

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12. Post “gift guides” to help customers make holiday shopping decisions
13. Stay in touch with your audience by listening to them and responding to them accordingly (think DM and Comments)
14. Consider using more user-generated content
15. Add the Christmas Hat to your brand logo🎅 (a personal favourite 😁)
16. Share holiday specials and promotions
17. Put together a consistent posting schedule
18. Use polls and surveys to get fan feedback
19. Create relevant holiday hashtags to use on all your posts
20. Change your social media cover photos to holiday-inspired themes
21. Share your company’s holiday traditions
22. Choose a social media platform and focus your efforts on engaging effectively with followers

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23. Share posts from other pages
24. If you have a brick and mortar store, take a picture of your holiday window display and post it online
25. Add a custom countdown to your social media profiles to let visitors know how many days are left until the holiday
26. Add holiday-themed graphics to your social media pages
27. Share brand memories and celebrations
28. Check out your competitor’s social media strategy for ideas
29. Curate holiday-themed blog tips
30. Collaborate with other brands
31. Do some charity work with your brand
32. Offer free shipping on specific days (if you want to increase sales)
33. Host a holiday social event

Your Turn

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe” — Abraham Lincoln.

Create your strategy now, chop and change as the weeks go by.