3 Ways To Position Your Brand For Sales On Instagram

Positioning your brand for sales on Instagram involves optimizing the look and feel of your Instagram profile.

In order to make sales, your profile page should coherently introduce your brand’s value proposition by distinctively communicating the essence of your business.

I’ve highlighted 3 major areas where you can work on in order to optimize your profile for success on Instagram:

#1: Start with your brand name

Choosing a relevant Instagram username is one of the most important steps of having an Instagram account.

However, does your brand name give out enough information about who you are?

Instagram name and usernames are the only two searchable criteria of your profile. With the right keywords in your name or username, users can find your profile easily.

Ideally, when you create a new profile, Instagram will automatically create a name for you using your username which you can change if it doesn’t match your style.

It’s not unusual for brands to optimize the name section with industry related keywords in order to show up on search queries.

This is a recommended practice if you’re operating in a saturated market or are new to the scene.

However, some brands prefer to have a harmonized look and feel – the name and username will be the same.

Without clicking through your profile, all your audience sees are your name and username. In order for them to open your profile, this section needs to stand out.

The first step to positioning your brand for sales on Instagram is to get this section right.

Read also: How to use Instagram Stories for small businesses

#2: Revamp your bio

With your Instagram bio, you have another opportunity of convincing your target audience by pitching your brand’s value proposition.

Instagram bio is the section of your profile page where you include relevant information regarding your business under 150 characters.

You can include a combination of the following in your bio:

• Short description
• Contact information
• Branded hashtags
•  Website URL
•  Emojis
• Call-to-action

Adding relevant and descriptive keywords in this section can give your profile page an added exposure.

Your bio should end with a call-to-action to persuade your audience into taking further actions. For example:

• Install now
• Learn more
• Signup
• Book now
• Subscribe
• Try for free
•  Click link below

Your Instagram bio should elaborately tell your audience what you do, the value you offer, what differentiates you from your competitor, and above all your bio should spell out your why.

Read also: 8 social media myths that may be hurting your business

#3: Take advantage of highlights

If your Instagram bio is a descriptive text of your business laced with keywords, then your Highlights is a graphical representation of your bio.

Instagram Highlights are essentially the Instagram Stories you choose to feature on your profile permanently.

Unlike regular stories that vanish after 24hours, Highlights will still be visible after that time interval.

They’re located directly under your bio and above your Instagram feed. The limit for one Instagram Highlights is 100 photos or videos as the case may be.

Having described what your business stands for, your Instagram Highlights should give your audience a deeper insight into your brands offering, further qualifying them.

Anyone who visits your profile can see your curated Highlights and should be able to tell what you do or the services you render.

To make this clear, let’s use the sales funnel as an example:

• Name/ Username – creates awareness
• Bio – helps your audience make sense of your offerings (consideration)
• Highlights – decision making point

Conclusion

Creating high-quality content and promoting your business via ads can help you reach a wider audience. However, it’s the little things like optimizing the look and feel of your profile that can help you position your brand for sales on Instagram.